5 Things to Consider when Choosing a Domain Name for Your Business

Choosing the right domain name forms a critical step to creating a successful online presence and increasing your brand awareness. Companies like google, yahoo, facebook, twitter, and LinkedIn understand the benefits of choosing a suitable domain name and this has automatically created a solid brand recognition for their business. The following are five things to consider when choosing a domain name for your business.

Use Keywords: Using keywords that best fit the services your business provides can be helpful when choosing a domain name. An effective keyword selection can boost your ranking in Google and other search engines. For instance, if your company is an insurance company, picking a domain name such as “lifeinsurance.com” can be very advantageous for your business than using “insureghana.com”.

Choose the right domain name extensions: Domain extensions also known as domain suffixes or top-level domains (TLDs) are found at the last end of a website address. For instance, .com, .net, .edu, .org are all domain extensions with specific functions. In choosing a domain name extension, be sure that it relates and works well for your business. For example, an organization that operates in the educational arena can use a domain name extension like .edu as part of its website address.

Search for the availability of your domain: When you finally decide on the domain name to use for your website, do well to contact your service provider to check for the availability of your domain. This is because registering a domain name that has been trademarked or copyrighted by another company can lead to a lawsuit that could cause you huge financial loss. Visit https://hosting.gesatech.com to check the availability of your domain name.

Use a short and simple domain: Choosing a domain name for a business is a long-term investment as it is synonymous with your brand. Craft an easy-to-remember domain name by whittling down the number of characters to help users recall and access your website with ease. For instance, choosing a domain name like gesatech.com over gesatechItsolutions.com.gh makes it easier for users to recall your web address.

Avoid using hyphens and numbers: Eliminate hyphens and numerical figures when picking out a domain name to enhance readability.  Remember the most popular brands in the world have easy to spell domains with no hyphens like cnn.com, bbc.com, google.com, and uber.com.

Applying the above steps will certainly help you pick out the right domain name for your business.