Digital Channels for Marketing

Before you set out to implement your digital marketing strategy, it’s important to consider what digital channels are suitable for your business. There are many of them out there, but each has a unique set of features that could amplify your business message in different ways. Here are a few of them:

Website

A website is your first footprint in the digital world. When optimised with quality content, it can be your single most important marketing tool because you are free to tweak it with any site integration you choose. The world is mobile. If your business website doesn’t render well on mobile devices, your campaigns will deliver meagre results. You can track every customer activity and collect leads right on your site. Websites also make it easy for customers to find you on search engine results pages. Building and maintaining a website demands time and resources, however. It’s also easier for malware to infect your website, costing you money and reputation, unless you invest in website security.

Emails

Newsletters help you build important relationships with prospective clients. By sending regular, educational content, potential clients trust your judgement and soon transition into loyal customers. A well-formatted newsletter can mean more engagement and more sales. With segmented contacts, you can send different types of content to different customer types, thereby increasing your success rate. Getting the timing and frequency right is very important, otherwise your newsletter could soon end up in the spam folder. Also, you will be competing with every email in the customer’s inbox, meaning your subject line and leading content must be absolutely on point to have any chance of success.

Social Media

Facebook. LinkedIn. Twitter. Pinterest. YouTube. These are but a few of the social media platforms that businesses use to reach customers. Each one is suitable for a specific type of content and customer. Because of its networking potential, social media helps companies increase brand awareness. It’s also excellent for customer service because of the real-time interaction it affords businesses. However, social media marketing can be a hard nut to crack at first. With so many businesses out there, it takes time to build trust and social capital. The number of users also makes it easy for bad press to spread especially via the actions of trolls.

Mobile

The advantage of mobile marketing is that it is instant. SMS messaging and mobile apps give you a quicker access to your audience with fewer inhibitions. SMS doesn’t even require internet access to work. You can be able to reach your audience anywhere there’s a mobile telephony coverage. With mobile apps, you can create a dedicated connection with your customers at the cost of only a few bites of drive space. However, mobile marketing can be hard to measure. You need time and effort to do test runs in order to fine-tune the user interface for maximum interaction. If your app takes up too much space and consumes lots of energy, chances are it’ll be deleted almost as quickly as it was downloaded.

Take Away

Whether through paid campaigns or via organic reach, a combination of all the digital marketing channels will boost your digital footprint significantly. Using and integrating most of these channels into your digital marketing effectively requires professional help. Let us give you a hand.