Google Secretly Partners With MasterCard To Track Sales

Google, the global search engine, recently agreed to a deal with MasterCard that would enable the search engine access credit card data. Although the firms did not make this deal public, Bloomberg, a private US media company had discovered it.

The confidential agreement according to the open right groups raised privacy concerns. However, both firms denied the data would be used to identify exact purchases. Google says it is carrying out a test in the US to find out how much digital advertisements influence purchasing of products in stores.

Google informs users that they could choose not to share such information by switching off their web and app activity control. Additionally, Google emphasized that insights into advertisement usage, efficiency and tracking of consumer habits were not available to merchants.