Why you Need a Good Business Website

The internet has made way for a new economy, which has dramatically changed the flow and format of business transactions. The more digitized marketplace we find ourselves in today makes it easier and faster to transact business regardless of geography and time zone. This means market players in other regions have as easy access to your local market as you do theirs. A good website is no longer a nice-to-have; it’s a must-have.

Digital Property for Marketing Success

According to the American research and advisory firm, Gartner, corporate websites rank as the top digital property for marketing success. With internet users currently standing at over 3.89 billion, owning a good business website has become an all-important marketing need that cannot be over-emphasized. Owning a good website offers businesses a great marketing channel to introduce their products and services to the increasing number of internet users the world over. A website serves as a virtual representation of a business and automatically gives it an online presence that can be harnessed to increase sales anywhere in the world. Think of it as your office in every city of every country all over the world.

Getting Seen where it Matters

Most buyers research products and services of interest on the internet before making buying decisions, even if they plan to buy in the store and not online. With people constantly searching online for businesses that can offer quick information and solutions to meet their needs, not having a good website will mean losing a chunk of your potential customers to your competitors who own good websites.

Business Credibility

Websites also give businesses legitimacy in the sight of prospective investors and customers.  Studies reveal that 82% of small businesses believe that owning a website adds credibility to their business, and consumers would rather transact business with them than engage with businesses with no websites.

A well-designed website provides an avenue to make a strong first impression on prospective buyers. Small and Medium Enterprises (SMEs), can take advantage of this to help their businesses stand out from the competition at relatively lower costs than traditional advertising. Building a website for your business further reveals your expertise and strategically positions your business to attract high-quality clients.

Enhanced Customer Service

A website provides businesses with the opportunity to keep their customers updated regarding upcoming events,  promos, price changes, and product availability etc. A website enables businesses to engage with new and existing customers through the posting of useful tips and resources on their blogs that enhances customers’ experience.

Time and Cost Savings

Owning a website saves your company time and cost. With a website, a business can provide quicker support through live chats, ticket systems and user guides. FAQ pages can offer quick information to prospective buyers. This saves customer service time and also minimizes delays in buying decision-making.

Websites offer businesses a great opportunity to operate 24 hours a day throughout the year in every location on earth with internet access. Your business can still operate whiles your physical office stays closed. Consumers can conveniently make purchases directly from your website even while you sleep.

Do you have another benefit to add or perhaps some questions? Join the conversation in the comments section below.